Television and Home Entertainment Distribution Marketing Strategy

• Collaborate with the VP of Marketing, Co-Country Manager and Director of Features Marketing to implement the Canadian marketing strategy across Sony Pictures’ new release feature films, tv series, film catalogue and third-party film content.
• Manage media planning and optimization across digital, social, search and traditional channels
• Work with the studio’s theatrical and home entertainment marketers to execute marketing strategies in English and French Canada
• Communicate the future features slate to internal and external stakeholders
• Maintain strong understanding of television and home entertainment distribution
• Analyze and study the tv and film library; keep the theatrical slate presentation materials updated for internal and external presentations.

GTM (Go-to-Market) New Release Feature Film Strategy, Publicity and Consumer Media

• Define title specific New Release feature film campaign strategies that best drive conversation in digital home entertainment window
• Manage title level P&L
• Adapt and tailor U.S. media briefs to Canada, and share the media strategy with the media agencies
• Review and approve media plans and communicate campaign progress across the team
• Prepare publicity and digital marketing briefs for agencies; communicate press opportunities with talent and review final proposals
• Analyze marketing data and provide internal and external
• Identify home entertainment release opportunities across Sony sister companies: PlayStation, Consumer Electronics, and Music.

Account Management – Digital Home Entertainment Retail accounts and Streaming clients

• Work with Director, Features Marketing to create title-level home entertainment plans, focusing on franchise film and tv content
• Manage B2B marketing support of the Canadian Home Entertainment digital retail accounts
• Support Home Entertainment sales team by using data, market research and platform understanding to guide local shopper marketing
• Draft sales presentations, market updates and deliver creative to help sales team promote content
• Understand home entertainment retailer’s capabilities and define strategies on how to best merchandise film and tv content on streaming platforms
• Host monthly client/account meetings

Third Party Product Support

• Support brand management of 3rd party including Crunchyroll
• Working directly with Crunchyroll team to understand key priority releases
• Working alongside Marketing team to create of the monthly sales presentations

Vendor Management and Finance

• Work alongside Dir. Features Marketing and Supervisor on quarterly/annual Digital Home Entertainment Marketing budget review
• Manage invoice submissions, vet incoming vendor invoices
• Collaborate with the studio’s key vendors

Social Media

• Work alongside Marketing team to set the social strategy
• Collaborate with Marketing team to draft annual social content calendar and develop social content

Other / Special Projects:

• Work alongside team to host client screening events
• Draft Ad hoc presentations
• Oversee various special marketing projects in support of the SPE and SPT (Television) content distribution business

Team Support:

• Provide guidance and mentorship to marketing team fostering growth and development of more junior marketers
• Monitor competitive activities in broadcast and streaming home entertainment to refine the marketing strategy
• Stay updated on social media marketing standards and creative asset production
• Understand and align with Sony’s governance and strategies
• Promote the values of Sony Pictures Entertainment

Knowledge

• Must have 6-8 years in managing direct-to-consumer marketing campaigns
• Must have expertise in media including traditional and digital media, programmatic, social, search

• Must have knowledge and interest in the features and tv media distribution landscape, and strong grasp for today’s tv and features streaming landscape 

• Must have knowledge of creative asset production, social media content, digital and social media marketing activities
• Must have expert level knowledge of social platforms such as Meta (Facebook, IG), YouTube, Pinterest, SnapChat and X 
• Must be a creative thinker; able to generate ideas and have a keen eye for creative and brand marketing 
• Must have previous experience managing projects and small marketing teams

Skills

• Must be self-motivated and dedicated to performing above expectations 
• Must be a team player; must enjoy working a cross team and collaborating effectively 
• Must be an excellent communicator
• Must have impeccable attention to detail and highly organized
• Ability to communicate clearly and concisely with all levels of management
• A high standard in influencing and interpersonal skills to build and develop strong internal and external relationships. 
• Proficient in Microsoft Office 365 
• Effective organizational skills with the ability to handle multiple tasks and to prioritize successfully 
  

Abilities

• Be comfortable with ambiguity in a dynamic, changing, commercial environment 
• Understands the importance of team culture & values. 
• Always acts collaboratively and builds successful partner relationships